NIKKI SIXX's ROYAL UNDERGROUND Fashion Label: 2010 Line Unveiled

July 12, 2010

A 10-minute video clip showcasing the 2010 line from Royal Underground, the men's and women's fashion label co-created by rock musician Nikki Sixx and fashion icon Kelly Gray, can be viewed below.

Royal Underground is a high-end men's and women's clothing line that was started in late 2006 by Nikki Sixx and Kelly Gray. The line consists of various pieces ranging from cashmere shirts and hoodies, to cotton t-shirts, jeans and leather jackets.

Gray, whose parents founded St. John in 1962, worked her way up the ladder at the company to become CEO and creative director, giving the durable knits brand an urban, modern vibe while quadrupling its gross earnings to $400 million per year before leaving the company in 2005 to pursue other challenges. Sixx is co-founder of MÖTLEY CRÜE, a band which has sold well over 40 million albums worldwide, whose reunion tour, "Carnival of Sins", became the sixth-highest grossing concert tour of 2007. His work remains as fresh and inventive as the day he first began his business.

Royal Underground-outfitted rockers: Billy Duffy of THE CULT, Jonathan Montoya of SALIVA, Chris Chaney of JANE'S ADDICTION and Donovan Leitch, Jr. of CAMP FREDDY; Actors: Andrew Keegan, Jesse Garcia, Jason Ritter, Mark Elias, Kyle Swan, Louis Lombardi, Dean Del Ray, Michael Rodgers, Antonio Del Prete and Eric Edelman; Actresses: Marianna Palka, Kaycee Stroh, Laura Cayouette, Leah Cary; and Models: Kristy Hume and Hayley Marie Norman in addition to Miss USA, Rachel Smith.

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